Our goal is to build a thriving Communication Design Industry in the Philippines that benefits all stakeholders, aiming for the country to become ASEAN’s leading creative economy by 2030. Working with the Department of Trade and Industry’s Competitiveness and Innovation Group (DTI-CIG), this roadmap outlines strategic direction, actionable steps, and desired impacts to achieve this mission.

Consultation with stakeholders revealed a gap between graphic design’s textbook definition, current practice, and future expectations. Communication Design better reflects the diverse practices of Filipino graphic designers and the industry’s future evolution.

This roadmap serves as a practical guide, detailing the strategic actions needed to navigate the evolving landscape and realize this vision for the communication design industry.